What to Post on Social Media in December to Increase Sales (Even If You’re Exhausted)
If you run a product-based business, you probably already know this: December can be absolute magic… or absolute chaos.
Everyone wants to shop small.
Everyone wants to buy thoughtful gifts.
Everyone wants to support makers and indie brands.
And yet…
If you’re not showing up online, people forget you exist — and they accidentally buy from Target instead (ouch)!
So if you’ve been staring at your screen thinking, “What the hell am I supposed to post right now?”, you’re not alone.
And you’re not falling on your face, you’re just running a business during the busiest month of the year.
The good news? You don’t need perfect photos, a fancy marketing strategy, or a 10-slide Canva carousel captioned by Shakespeare to get sales.
You just need to show up and post the right things — consistently — so that customers remember:
who you are
what you sell
why it makes a great gift
and when they need to buy before shipping cutoffs
That’s it. Really! Think about it like, “The slowest runner is still lapping everyone on the couch.” Just by showing up and telling people what you have to offer, you’re at least IN the game, not sitting on the bench.
Let’s break it down so you can stop guessing and start selling.
Why Posting in December Matters So Much for Sales
Here’s the truth the Instagram algorithm won’t tell you:
Most customers don’t stop buying from small businesses — they just stop seeing them.
December isn’t slow for makers because demand is low — it’s slow because visibility drops when business owners get busy and go quiet.
I know, I know!
You’re drowning in:
orders
craft shows
shipping deadlines
restocks
inventory panic
family stuff
holiday chaos
and maybe have some fun in there somewhere! (Please do!)
Remembering to create “engaging content” on top of that? Yeah… not happening.
But visibility = sales, period. You don’t need to go viral. You don’t need trending audio. You don’t need 2,000 likes. You just need your ideal buyer to see you often enough that they think: “Ooh that would be perfect for ______.”
Post → reminder → click → sale.
So… What Should You Actually Post in December?
The most profitable December content falls into five categories:
① Giftability
Not “look at my product,” but “this would be perfect for [mom, bestie, dog] .”
Examples:
Best gifts for the cat
Teen stocking stuffer ideas
Gifts for mom under $50
Best white elephant gifts
② Urgency
Friendly FOMO works better than hype.
“Last day for guaranteed Christmas delivery”
“Only a few left”
“Custom orders closing soon”
③ Social Proof
People trust real customers more than you talking about you.
Reviews
Photos of happy customers
“Top seller this week”
“We restocked because you guys sold this out”
④ Behind the Scenes
This builds connection — and connection builds carts.
Packing orders
Pouring candles
Stitching embroidery
Glazing pottery
A normal chaotic workday in December
⑤ Lifestyle / YOU
Yes, YOU. Products are cool — people buy from people.
Your holiday traditions
What you’re drinking to survive December (coffee counts, so does whiskey!)
The messy joy of handmade business
If you rotate those 5 categories all month long? You can show up — without burning out — and sales will follow.
The Mistake That Kills December Sales
A lot of makers think: “I’ll post when I have time.”
Spoiler: you won’t have time. December doesn’t magically get calmer.
And disappearing for 6–10 days at a time means:
fewer eyes on your products
fewer reminders
fewer chances for customers to buy
Your business deserves better than “I’ll figure it out later.”
The Easiest Way to Post Consistently (Even If You’re Tired)
If coming up with content makes your brain melt, here’s the shortcut:
👉 The Sleigh Your Sales Holiday Marketing Kit
It includes:
31 ready-to-post December prompts
5 plug-and-send sales emails
A free Black Friday Bonus Pack (limited time)
You literally just: copy → paste → customize → post
So you can stop wasting hours overthinking captions… and get back to fulfilling orders (aka making money).
It’s $14 (regularly $49) for this week only — because marketing shouldn’t be the reason your business doesn’t thrive.
Final Pep Talk
Your customers want to support you. They want to buy thoughtful, handmade, meaningful gifts. You don’t need a massive audience — just the right visibility.
Whether you use my kit or not, here’s your December marketing strategy in five words:
Show up and remind them.
You’ve got this. And your business deserves a December that finally pays you back.
